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Implementing AI in Your Malta Business • Intermediate

Module 6: AI Project Management

⏱️ Duration: 95 min 📊 Module 6 of 12

Learning Content

Module Overview

AI projects differ from traditional software projects in critical ways: requirements evolve as you learn from data, timelines are harder to predict, success metrics can be ambiguous, and technical uncertainty is higher. Standard waterfall or even agile methodologies need adaptation for AI.

This module teaches you how to successfully manage AI projects from kickoff through deployment, with specific focus on Malta business contexts. You'll learn how to scope AI projects realistically, manage stakeholder expectations, handle iterative development, and deliver value incrementally.

🔑 Key Concept: AI Projects Are Experimental

Unlike traditional software where you know upfront if requirements are feasible, AI projects involve experimentation. You won't know if 85% accuracy is achievable until you try. Manage AI projects with an experimental mindset: hypotheses, tests, learning, iteration.

Why AI Projects Fail: Common Pitfalls

The AI Project Lifecycle

Phase 1: Scoping & Planning (Weeks 1-2)

Activities:

Key Deliverable: Project charter document signed by executive sponsor, defining scope, success metrics, timeline, budget, and team

Phase 2: Data Preparation (Weeks 3-8, often 40-60% of project time)

Activities:

Key Deliverable: Clean, labeled, accessible dataset ready for ML modeling + data quality report

Phase 3: Model Development & Experimentation (Weeks 9-14)

Activities:

Key Deliverable: Trained model(s) meeting success criteria + model documentation + performance report

Phase 4: Integration & Deployment (Weeks 15-18)

Activities:

Key Deliverable: Production AI system integrated with business workflows + deployment documentation

Phase 5: Monitoring & Iteration (Ongoing)

Activities:

Key Deliverable: Ongoing performance reports + model update cadence + continuous improvement roadmap

Agile AI: Adapting Scrum for Machine Learning

Traditional 2-Week Sprints Don't Work Well for AI: ML experimentation doesn't fit neatly into sprints. Training a model might take 3 days; evaluating results and deciding next experiment another 2 days. Artificial sprint boundaries interrupt learning cycles.

Adapted Approach: Milestone-Based with Rapid Experimentation

Weekly Standups Instead of Daily: AI work involves deep thinking and experimentation. Daily standups interrupt flow. Weekly check-ins sufficient unless blockers arise.

Experimentation Log Instead of Backlog: Track ML experiments (algorithms tried, features tested, results) rather than traditional user stories. Use tools like MLflow, Weights & Biases, or simple spreadsheets.

Managing Stakeholder Expectations

Challenge: Non-technical stakeholders often have unrealistic AI expectations shaped by media hype. Your job is managing expectations without killing enthusiasm.

Strategies:

Malta Case Study: iGaming Project Management Success

Project: Malta iGaming operator implementing player churn prediction AI (covered in previous modules)

Initial Plan (Week 0):

  • Success Metric: Achieve 80%+ accuracy predicting player churn 30 days in advance
  • MVP Scope: Churn prediction only (not game recommendations or other features)
  • Timeline: 16-week project to production deployment
  • Budget: €45K (MAIA platform license + data engineer contractor + AI PM time)
  • Team: AI Product Manager (internal, 50% time), Data Engineer (contractor, 3 months), MAIA platform support

Milestone 1: Data Preparation (Weeks 1-6)

  • Week 1-2: Data discovery—identified player data across 3 databases (gaming platform, CRM, payment system)
  • Week 3-4: Built data warehouse consolidating player data (used Snowflake, €2K setup)
  • Week 5: Challenge: Discovered 30% of players missing email engagement data (data quality issue)
  • Week 5 Decision: Rather than delay 6 weeks to backfill missing data, decided to proceed with available features. Documented as known limitation.
  • Week 6: Final dataset ready: 450,000 players, 18 months history, 35 features, churn labels (churned = no login in 60 days)
  • ✓ Milestone 1 Achieved: Dataset ready (1 week late but acceptable)

Milestone 2: Model Development (Weeks 7-12)

  • Week 7: Baseline model trained using MAIA platform (logistic regression). Accuracy: 68% (below target)
  • Week 8-9: Feature engineering—added derived features (session frequency trends, deposit recency, gameplay diversity). Accuracy improved to 77%
  • Week 10: Tried advanced algorithms (gradient boosting). Accuracy: 84% (exceeded target!)
  • Week 11: Model validation and explainability analysis (neurosymbolic reasoning showed key churn indicators: deposit decline + session frequency drop)
  • Week 12: Finalized model, documented performance and limitations
  • ✓ Milestone 2 Achieved: 84% accuracy on test set (exceeded 80% target)

Milestone 3: Deployment (Weeks 13-16)

  • Week 13: Built API endpoint using MAIA platform (5 days vs. 3-4 weeks if custom built)
  • Week 14: Integrated with CRM system—daily batch predictions, high-risk players flagged in CRM
  • Week 15: Challenge: Marketing team requested real-time predictions, not daily batch. Scope creep risk.
  • Week 15 Decision: Deployed daily batch as MVP. Documented real-time as Phase 2 enhancement (3 months later). Avoided scope creep.
  • Week 16: User acceptance testing with retention team, training on how to use predictions, go-live
  • ✓ Milestone 3 Achieved: Production system live on schedule

Post-Launch: Monitoring & Optimization (Ongoing)

  • Month 1: Accuracy in production: 86% (better than test set—good sign). Retention team acting on 400 high-risk players/week.
  • Month 2: Business impact measured: 23% churn reduction among flagged players. ROI validated.
  • Month 3: Model retrained with 3 additional months of data. Accuracy maintained at 85%.
  • Month 6: Added real-time prediction capability (Phase 2 from Week 15 decision)

Project Management Keys to Success:

  • Clear Success Metric: 80%+ accuracy was specific, measurable, achievable. Everyone knew what "done" looked like.
  • Pragmatic Decisions: Week 5 (data quality issue) and Week 15 (scope creep) decisions prioritized delivering MVP over perfection.
  • Milestone Structure: Organized around meaningful deliverables (data, model, deployment) rather than artificial 2-week sprints.
  • Transparency: Weekly progress reports to stakeholders showing current accuracy, challenges, and learnings kept everyone aligned.
  • Managed Expectations: Targeted 80%, delivered 84%, but communicated uncertainty throughout—no surprise disappointments.

Risk Management for AI Projects

Risk Likelihood Impact Mitigation
Insufficient Data Quality High High Conduct data assessment BEFORE project kickoff. Budget 40-60% time for data prep.
Can't Achieve Target Accuracy Medium High Set range targets (75-85%) not fixed. Define "good enough" threshold. Have fallback plan.
Integration Complexity Medium Medium Involve IT/engineering team early. Assess integration feasibility in scoping phase.
Scope Creep High Medium Define MVP strictly. Document Phase 2 features. Require exec approval for scope changes.
Key Person Dependency Medium High Document everything. Cross-train team members. Use platforms reducing dependency on specific ML experts.
Regulatory Rejection Low-Medium High Engage legal/compliance early. For MGA/MFSA, use explainable AI. Prepare audit trails.

Key Takeaways

📝 Knowledge Check Quiz

Test your understanding with these questions. Select your answers and click "Check Answers" to see how you did.

Question 1

What is the primary focus of AI Project Management?

  • Understanding the theoretical foundations
  • Practical business applications and implementation
  • Technical programming details
  • Historical development of AI

Question 2

How does AI Project Management relate to Malta businesses?

  • It's only relevant for large international corporations
  • It's specifically tailored for Malta's key industries
  • It requires significant government approval
  • It's only applicable to technology companies

Question 3

What is a key benefit of implementing AI Project Management concepts?

  • Eliminating all human workers
  • Completely automating business decisions
  • Improving efficiency and competitive advantage
  • Replacing all existing systems immediately

Question 4

What is the recommended approach for AI implementation?

  • Transform everything at once
  • Start small with high-value use cases
  • Wait until the technology is perfect
  • Copy what competitors are doing

Question 5

What regulatory consideration is important for AI Project Management in Malta?

  • No regulations apply to AI in Malta
  • Only US regulations matter
  • EU GDPR and Malta sector regulations (MGA, MFSA)
  • Regulations only apply to large companies

💡 Hands-On Exercise

Reflect on AI Project Management in Your Business Context

Consider your current business operations and answer the following:

Take 10-15 minutes to write your thoughtful response. Your answer will be saved automatically.

✓ Response saved successfully!